MeitY’s amendment to IT Rules, effective 20 February 2026, mandates permanent provenance metadata and disclaimers for all AI-generated content and deepfakes. Platforms must remove flagged content within three hours of government notice (two hours for impersonation) or lose Safe Harbour protection. The rules represent India’s first operative AI regulation with enforcement teeth, though they focus on synthetic content governance rather than AI training or literacy obligations. Penalties apply to platforms rather than to individuals or employers.
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